THE MARKETING COMMUNICATIONS GROUP AT A GLANCE

Need to know who handles back-cover copy? Wondering who submits covers for the Web Catalog or who to contact when you want to develop a media demo?

When these kinds of questions pop up, simply refer to this at-a-glance breakdown of our team members' roles and responsibilities. It's an easy way to figure out who's who on the marketing communications team and what each member of the team brings to the table when it's time to collaborate with you on your next promotional project.

San Francisco

Lillian Carr, Creative Director
415-402-2331 • Lillian.Carr@pearson.com

Responsible for all promotions, both print and online, including branding, advertising, direct mail, website development, electronic marketing, public relations, logo design and packaging, and event marketing Plans, researches, implements, budgets, and manages the wide scope of activities that constitute marketing communications programs Oversees the processes involved in all stages of production, from concept to final, in order to ensure maximum effectiveness in a cost effective and timely manner Supervises, mentors, and motivates the MC2 staff in the San Francisco, Boston, and Upper Saddle River offices

Supervises Arts & Sciences copywriters and freelance copywriters in producing all copywriting Prepares for and facilitates promotional planning meetings Develops content for print and online promotions Writes and edits SMP copy for the eCatalog Writes back cover copy, PTG copy, and press releases Assists with writing copy for all hardside course and discipline web pages Writes and submits book reviews Manages freelance copywriters

Designs print materials including brochures, posters, postcards, invitations, flipsheets, walkthroughs, tradeshow graphics, etc. Creates event and product branding Coordinates with freelance designers and illustrators Researches and designs premiums Designs HTML emails and web banners

Designs print materials including brochures, posters, postcards, invitations, flipsheets, walkthroughs, tradeshow graphics, etc. Creates event and product branding Coordinates with freelance designers and illustrators Researches and designs premiums

Develops and assists with gathering content for print and online promotions Writes and edits SMP, back cover, and PTG copy Writes and edits brochures and promo pieces Assists with writing copy for all Science course and discipline Web pages Oversees and ensures correct information on HEPM

Collects artwork and sample pages from texts and screen shots from companion websites and produces mock-ups as necessary Responsible for production traffic; Coordinates and assists with the routing of all projects, feedback, approvals, and expediting production and delivery; Relays project status to team members Coordinates scheduling and delivery of print jobs with vendor Uploads covers, SMPs, and PTG copy into the HEPM Maintains archival copies of all produced materials Creates Exhibit “A’s” and other freelance forms Sets up and deploys all HTML emails with vendor

Coordinates all aspects of Strategies for Success workshops including logistics, location, speakers, travel, promotion, and event evaluation Assists with Strategies for Success newsletter Plans marketing events including special events, forums, focus groups, and dinners Coordinates San Francisco office special events including holiday and summer parties

Boston

Film direction Post-production Motion graphics design Art direct the look and feel of all online media under the creative director Event show design

Oversees the functionality of all sites, promotes files to live server, and maintains files and directories on web server Updates and ensures accuracy and currency of the Pearson Higher Ed website Handles website production and QAs all projects before they are made live Develops page creation and form processing tools, implements scripts, forms, and new technologies. Produces Class Tests Sites, Online Tours, and Super Catalog Pages Responds to and routes inquiries from the webmaster email account. Filters e-mail responses from all assigned Arts & Sciences e-mail accounts FlashPoint project lead and will be the first point of contact for requesting FlashPoint tours; Coordinates FlashPoint launch meeting, oversees technical specifications, and sets schedule as well as updates and maintains FlashPoint status web page at www.pearsonhighered.com/showtell

Manages Boston designers and operations; Initiates and oversees all print promotions Prepares for and facilitates promotional planning meetings Designs print materials including brochures, flyers, posters, postcards, sales and presentation kits, premiums, logos, invitations, walkthroughs, and tradeshow graphics, as well as illustration Manages freelance designers and vendors Coordinates scheduling and delivery of print jobs with vendor Assigns projects, sets schedule, and monitors budgets

Designs print materials including brochures, flyers, posters, postcards, sales and presentation kits, premiums, invitations, walkthroughs, and tradeshow graphics Collects artwork and sample pages from texts and screen shots from companion websites and produces mock-ups as necessary Responsible for production traffic; Coordinates and assists with the routing of all projects, feedback, approvals, and expediting production and delivery; Relays project status to team members Manages and researches all aspects of digital video shoots and audio production including author interviews, product and technology demos, sales presentations, etc. Creates Flash animations and Web graphics Art directs photo shoots

Develops and assists with gathering content for print and online promotions Writes and edits SMP, back cover, and PTG copy Writes and edits brochures and promo pieces Assists with writing copy for Math and Economics course and discipline Web pages Oversees and ensures correct information on HEPM

Plans and facilitates marketing events for Math, including special events, forums, focus groups, and dinners Coordinates all aspects of special events at annual AMATYC and ICTCM conferences, including logistics, location, invitations, budgeting, attendee communication, on-site coordination and follow up Coordinates and organizes the packaging and delivery of promotions for GSF distribution

Upper Saddle River

Project manages and coordinates the copy development and production process for FlashPoints as well as routes FlashPoint release candidates Online Product Tours; Class Test Sites; Video scripts and storyboards; Flash Product demos Online event registration, including agendas, schedules, and other information Assists with writing copy for Chemistry and select Math course discipline Web pages Other online advertising and products, using Web technology and new media Writes copy for HTML email messages

Develops and assists with gathering content for print and online promotions Writes and edits SMP, back cover, and PTG copy Writes original copy for brochures, ads, and other direct mail pieces Assists with writing copy for Chemistry, Geosciences, and select Math course discipline Web pages Oversees and ensures correct information on HEPM for Chemistry, Geosciences, and select Math products Assist with the delivery and proofreading of SmartMails