PROJECTPROFILE  

Examples of solutions based on specific project profiles.

PROFILE: AA–AAA Titles
CHALLENGE: First Edition
  SCIENCE MATH
TITLE College Physics: A Strategic Approach with MasteringPhysics™, 1/e Applied Basic Mathematics, 1/e
AUTHOR(S) Knight/Jones/Field Clark/Brechner
COPYRIGHT 2007 2008
SOLUTIONS Mini-brochure mailer with CD of Flash Demo 6-page brochure
  Book walkthrough and End sheets Large postcard
  Chroma panel Letterhead, Logo, Sticker
  Class Test Site Chroma Panel
  Flash demo Class Test Site/Online Tour
  SmartMail sent 2/15/07 Flashpoint
    SmartMail sent 2/1/08
    SmartMail sent 10/23/07

PROFILE: AA–AAA Titles
CHALLENGE: Established Market Leader
  SCIENCE MATH
TITLE BIOLOGY, 8/e The Blitzer Precalculus Series
AUTHOR(S) Campbell/Reece Blitzer
COPYRIGHT 2008 2010
SOLUTIONS 16-page brochure with pockets for Table of Contents and Supplements inserts Postcard
  Bookmarks Bumper stickers
  Value pack flip sheet HTML email
  Book walkthrough Web splash page
  Student questionnaire Flashpoint
  Chroma panel  
  Infomercial  
  PowerPoint selling CD  
  SmartMail sent 10/27/07  

PROFILE: AA–AAA Titles
CHALLENGE: Major Revision
  SCIENCE MATH
TITLE Human Anatomy & Physiology, 8/e Elementary Statistics, 11/e
AUTHOR(S) Marieb/Hoehn Triola
COPYRIGHT 2010 2010
SOLUTIONS “Sneak Peek” binder Mini-brochure
  Chroma panel Book plate
  Huge vinyl banner showing book cover Poster
  Wrap card Flashpoint
  Side-by-side writing samples (7e vs. 8e) SmartMail sent 4/14/09
  Infomercial SmartMail sent 4/14/09
  SmartMail sent 3/10/09  
  Author dinner  
  Forum  

PROFILE: AA–AAA Titles
CHALLENGE: Selling without Book in Hand
  SCIENCE MATH
TITLE Human Anatomy & Physiology, 8/e The Tobey/Slater/Blair Basic College/Algebra Mathematics Series
AUTHOR(S) Marieb/Hoehn Tobey/Slater/Blair
COPYRIGHT 2010 2010
SOLUTIONS “Sneak Peek” binder Preview booklet
  Chroma panel Promo card
  Huge vinyl banner showing book cover Preview party invitation
  Wrap card Flashpoint
  Side-by-side writing samples (7e vs. 8e) Preview party video
  Infomercial Powerpoint
  SmartMail sent 3/10/09 Website featuring tips for using math from the authors
  Author dinner SmartMail sent 9/25/08
  Forum  

PROFILE: A–AAA Titles
CHALLENGE: Titles New Market
  SCIENCE MATH
TITLE Nutrition and You, 1/e Business Statistics, 1/e
AUTHOR(S) Blake Sharpe/DeVeaux/Velleman
COPYRIGHT 2008 2010
SOLUTIONS Mini-brochure Mini-brochure
  Mini-brochure with bookmarks Reviewer thank-you letter
  Book walkthrough Post-it
  Chroma panel DSI Event ad (MyStatLab)
  Premium Chroma panel
  Class Test Site Class Test Site
  Flashpoint HTML email
  Teaching Tool Box Flash demo Video for NSM and author website
  SmartMail Sent 9/10/07 SmartMail sent 4/13/09
  SmartMail Sent 2/21/08 SmartMail sent 4/29/08
  SmartMail Sent 10/2/08 By-invitation-only Instructor Forum
  Reception at AAPHERD  
  Forum with author present  
  Presentation at Strategies for Success  

PROFILE: A–AAA Titles
CHALLENGE: Titles Targeted by Competition
  SCIENCE MATH
TITLE Human Anatomy, 6/e Thomas' Calculus, Media Upgrade, 11/e
AUTHOR(S) Martini/Timmons/Tallitsch Thomas
COPYRIGHT 2009 2007
SOLUTIONS Postcard Brochure
  Book walkthrough and End sheets Tip-in sheet
  Poster Chroma panels
  Chroma panel Art comparison
  Flashpoint Online Demo
    SmartMail sent 3/26/07
    SmartMail sent 2/13/07

PROFILE: A–AAA Titles
CHALLENGE: Not Much Rep Attention on Campus
  SCIENCE MATH
TITLE Promoting Physical Activity and Health in the Classroom, 1/e A Problem Solving Approach to Mathematics for Elementary School Teachers, 10/e
AUTHOR(S) Pangrazi/Beighle/Pangrazi Billstein/Libeskind/Lott
COPYRIGHT 2009 2010
SOLUTIONS Mini-brochure Postcard
  Tip-in Sheet Book Walkthrough and End Sheets
  Chroma panel Chroma panel
  HTML email Poster
  Web splash page Test drive website
    HTML email

PROFILE: B or C Titles
CHALLENGE: Not Much Rep Attention on Campus
  SCIENCE MATH
TITLE Upper-level Physics Cluster brochure Dev Math Kit and Find Your Fit
AUTHOR(S) Various Various
COPYRIGHT Various Various
SOLUTIONS 6-page brochure Folder with card insert for each Dev Math front list title
    Tobey/Slater/Blair card
    McKenna/Kirk card
    Bittinger Concepts & Apps card
    Lial Paperback card
    Sullivan/Struve card
    Prior card
  SCIENCE & MATH
TITLE Discipline flip sheet pads
AUTHOR(S) Various
COPYRIGHT Various
SOLUTIONS Flip sheet pads for every discipline front list
  Algebra-based Physics Anatomy & Physiology
  Astronomy Calculus
  Chemistry (intro) Chemistry (upper level)
  Dev Math Geography
  Geology Health & Kinesiology
  Liberal Arts Math Math for Future Teachers
  Microbiology Precalculus
  Statistics Student Access Tip-in

CHALLENGE: New Media Product
  SCIENCE MATH
TITLE MasteringBiology MyMathLab College Algebra by Trigsted: Student Access Kit (standalone), 1/e
AUTHOR(S)   Trigsted
COPYRIGHT   2010
SOLUTIONS 8-page brochure 4-page brochure
  Cross-promote in Campbell BIOLOGY 8/e brochure and infomercial Postcard
  Cross-promote in Freeman Biological Science 3/e brochure Coasters
  Access Kit Sample Unit: Fake book and insert cards
  Student and Instructor Tip-in Sheet Student Access Kit
  Mastering Overview Movie (Downloadable File) Student Access Kit Glue-in
  Mastering Biology Video: Learning Styles Class Test Site
  Mastering Biology Video: Grading HTML email
  MasteringBiology Video: myeBook  
  Summit  
  Focus Group  
  Presentation at Strategies for Success  

CHALLENGE: Value Pack
  SCIENCE MATH
TITLE Get Ready for A&P, 2/e Math Study Skills, 1/e
AUTHOR(S) Garrett Bass
COPYRIGHT 2010 2008
SOLUTIONS Cross-promote on all main title brochures and on A&P flip sheets to indicate this book is available as a value pack item Website
  HTML email Discussion Forum website
  Author video interview  
  PDF version of web demo  
  Cross-promote in Marieb HAP 8/e infomercial  
  Presentations at Strategies for Success, HAPS