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The purpose of this area is to ensure consistent and correct use of grammar and style in all materials
produced by the marketing communications department, including print, online and e-mail campaigns. It
also should provide clear direction on the proper use of Addison-Wesley, Benjamin Cummings, and Prentice Hall product
names in all print pieces.
COPY DOWNLOADS
Click on the following link to download our copy guidelines: PDF (1.1 MB)
(Last Modified 9/29/08)
Contents:
(The PDF is bookmarked to enable navigation between the following sections.)
- Project Procedures (including Style Guide, Brochures, and Routing to the Team)
- Electronic Routing Instructions
- General Style Rules
- Product Names: Trademark and Registration Usage
- Additional Guidelines
- Other Assorted Word Issues
- Proofreaders' Marks
- Web Copy Standards
- Copy Requirements for Print Pieces
- SmartMail Guidelines
- SmartMail Checklist
- Approved SmartMail Samples
- Glossary of Pearson Acronyms and Abbreviations
- Proofreading Quick Reference Guide
- MC2 Proofreading Checklist
- MC2 Review Process
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