© 2003 ISBN: 0-201-74128-8
Richard Roiger & Michael Geatz

This primer on data mining provides an introduction to the principles and techniques for extracting information from a business-minded perspective. A basic familiarity with the field of data mining concepts is built and then enhanced via 13 data mining tutorials. Upon completion of these tutorials, students will be fully able to data mine.

FEATURES:

• Has a learn by doing approach to teaching the basic theory and how-to of data mining.
• Includes numerous Data Mining Sessions (step-by-step instructions) throughout the chapters.
  
• The software that accompanies the book (an Excel-based add-on) gives first hand experience with the data mining process.
  
• Numerous business, science and health data sets are introduced and used in the text. The actual data sets are included in the accompanying CD-ROM.
• End of chapter material includes basic chapter review questions, more data mining projects, and theoretical based questions.
  
• Includes introduction to closely related topics: data warehouse design, rule based expert systems, intelligent agents.