Chapter 4: Expert Reviews, Usability Testing, Surveys, and Continuing Assessment
4.7: Controlled Psychologically-oriented Experiments
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Scientific and engineering progress is often stimulated by improved techniques
for precise measurement.
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Rapid progress in the designs of interfaces will be stimulated as researchers
and practitioners evolve suitable human-performance measures and techniques.
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The outline of the scientific method as applied to human-computer interaction
might comprise these tasks:
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Deal with a practical problem and consider the theoretical framework
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State a lucid and testable hypothesis
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Identify a small number of independent variables that are to be manipulated
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Carefully choose the dependent variables that will be measured
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Judiciously select subjects and carefully or randomly assign subjects to
groups
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Control for biasing factors (non-representative sample of subjects or selection
of tasks, inconsistent testing procedures)
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Apply statistical methods to data analysis
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Resolve the practical problem, refine the theory, and give advice to future
researchers
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Managers of actively used systems are coming to recognize the power of
controlled experiments in fine tuning the human-computer interface.
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limited time, and then performance could be compared with the control group.
Dependent measures could include performance times, user-subjective satisfaction,
error rates, and user retention over time.


