Chapter 3: Managing Design Processes
3.2 Organizational Design and Support Usability
Design is inherently creative and unpredictable. Interactive system designers
must blend knowledge of technical feasibility with a mystical esthetic
sense of what attracts users.
Carroll and Rosson design characterization:
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Design is a process, not a state.
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The design process is nonhierarchical.
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The process is radically transformational.
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Design intrinsically involves the discovery of new goals.


